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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q15-Q20):

NEW QUESTION # 15
Which user role can be used to set up single sign-on in Social Studio?

A. Editor
B. Environment Owner
C. Super User
D. Full User

Answer: C

NEW QUESTION # 16
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Facial Expressions
B. Logos
C. Food
D. Finger prints
E. Scenes

Answer: B,C,E

NEW QUESTION # 17
What is true for behavioral triggers. Multiple select.

A. they cannot be modified
B. need catalog data
C. need collect tracking code

Answer: B,C

Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.

NEW QUESTION # 18
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. hourly
B. daily
C. Biweekly
D. monthly

Answer: C

NEW QUESTION # 19
When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. At the hour user engages Within the next 24hours
B. with the next hour
C. Within the first minute of next hour.
D. immediately when the STO activity arrives

Answer: A

Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.

NEW QUESTION # 20
......

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q15-Q20):

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